Michael E. Holden
“Authenticity is the percentage gap between what’s in it for me and how can I serve you.”
– Michael E. Holden
Why This Book? Why Now?
Michael explains, “In a world filled with confusion and hurt, there’s a need to address how we truly serve others, not just meet metrics. Authenticity isn’t just a buzzword; it’s foundational.” For Michael, authenticity begins with examining one’s motives in every aspect of life—be it as a financial advisor, spouse, or community member. His book introduces the concept of the “Authenticity Quotient” (AQ) as a measure of how genuinely we serve others.

A Personal Mission
For Michael, financial services are more than just a career. His own family faced financial hardship due to a lack of planning, driving him to help other families avoid similar pain. “I wanted to ensure what happened to us doesn’t happen to others,” he says. This personal experience fuels his passion for financial education and his advocacy for a standard of service grounded in empathy and integrity.

Beyond Finance: Serving Authentically in All Areas of Life
Michael’s message is universal. While his book focuses on financial advising, the principles of authenticity and service apply everywhere. He challenges readers to examine their roles in all areas—whether as professionals, family members, or community participants. His call to action? To bridge the authenticity gap, focusing less on “What’s in it for me?” and more on “How can I serve others?”

Join the Conversation
Learn more about Michael E. Holden’s journey and the insights behind Authenticity Deficit. Discover how you, too, can cultivate a meaningful, authentic approach in every facet of life.
